Chocolate

#c97949

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

This is Chocolate, a soft orange at 22 degrees. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #c97949, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c97949

RGB201, 121, 73

HSL23, 54%, 54%

HSV23, 64%, 79%

CMYK0%, 40%, 64%, 21%

Lab58.58, 26.84, 39.14

XYZ32.13, 26.57, 9.74

Decimal13203785

Web safe#cc6633

Pantone723 C

Shades of chocolate

#c16c39 #ae6134 #9b572e #884c28 #754223 #63371d #502d18 #3d2212 #2a180d #180d07

Tints of chocolate

#ce855a #d3926b #d89e7b #ddab8c #e2b79d #e7c3ae #ecd0bf #f1dcd0 #f6e8e0 #fbf5f1

Colors that go with chocolate

Complementary#4999c9 Analogous#c94959 Analogous#c9b949 Triadic#49c979 Triadic#7949c9 Split complementary#49c9b9 Split complementary#4959c9

Chocolate in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 40, 64, 21.

The same color needs a different cmyk build depending on the paper. Here is #c97949 on both.

Coated stockgloss or silk, C

0 40 64 21

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 41 63 27

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #c97949 straight into your stylesheet.

.background { background-color: #c97949; }
.text { color: #c97949; }
.border { border: 2px solid #c97949; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #c97949 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #c97949 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #c97949 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #c97949 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #c97949 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.