Chocolate

#c96121

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate sits in the orange range, mid and strong. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #c96121, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c96121

RGB201, 97, 33

HSL23, 72%, 46%

HSV23, 84%, 79%

CMYK0%, 52%, 84%, 21%

Lab53.03, 37.64, 52.55

XYZ28.64, 21.08, 4.0

Decimal13197601

Web safe#cc6633

Pantone1595 C

Shades of chocolate

#b8591e #a6501b #954818 #833f16 #723713 #602e10 #4f260d #3d1e0a #2c1507 #1a0d04

Tints of chocolate

#dc6d28 #df7c3e #e38b54 #e79a6b #eaa981 #eeb897 #f2c7ad #f5d6c3 #f9e5d9 #fcf5f0

Colors that go with chocolate

Complementary#2189c9 Analogous#c92135 Analogous#c9b521 Triadic#21c961 Triadic#6121c9 Split complementary#21c9b5 Split complementary#2135c9

Chocolate in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 52, 84, 21.

The same color needs a different cmyk build depending on the paper. Here is #c96121 on both.

Coated stockgloss or silk, C

0 52 84 21

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 52 81 27

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #c96121 straight into your stylesheet.

.background { background-color: #c96121; }
.text { color: #c96121; }
.border { border: 2px solid #c96121; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #c96121 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #c96121 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #c96121 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #c96121 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #c96121 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.