Plum

#c68ec3

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft pink at 303 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Plum color values

Every conversion for #c68ec3, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c68ec3
RGB198, 142, 195
HSL303, 33%, 67%
HSV303, 28%, 78%
CMYK0%, 28%, 2%, 22%
Lab65.98, 29.93, -19.08
XYZ42.81, 35.29, 56.19
Decimal13012675
Web safe#cc99cc
Pantone2567 C
Pantone2567 CHex#c68ec3Rgb198 142 195Cmyk0 28 2 22Lab66 30 -19Darker#834280Deep#ae5faaLighter#dcbfdb

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 28, 2, 22.

The same color needs a different cmyk build depending on the paper. Here is #c68ec3 on both.

Coated stockgloss or silk, C
0 28 2 22
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 30 6 28
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #c68ec3 straight into your stylesheet.

.background { background-color: #c68ec3; }
.text { color: #c68ec3; }
.border { border: 2px solid #c68ec3; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #c68ec3 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.61:1
AA fail · AA large fail · AAA fail
Textblack text on this color
8.06:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #c68ec3 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #c68ec3 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #c68ec3 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #c68ec3 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.