Plum

#c489ca

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a mid pink, grounded and easy to pair. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Plum color values

Every conversion for #c489ca, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c489ca
RGB196, 137, 202
HSL294, 38%, 66%
HSV294, 32%, 79%
CMYK3%, 32%, 0%, 21%
Lab64.88, 33.35, -24.7
XYZ42.37, 33.89, 60.19
Decimal12880330
Web safe#cc99cc
Pantone2572 C
Pantone2572 CHex#c489caRgb196 137 202Cmyk3 32 0 21Lab65 33 -25Darker#813d87Deep#ab58b4Lighter#dbbcde

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 3, 32, 0, 21.

The same color needs a different cmyk build depending on the paper. Here is #c489ca on both.

Coated stockgloss or silk, C
3 32 0 21
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
7 33 4 27
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #c489ca straight into your stylesheet.

.background { background-color: #c489ca; }
.text { color: #c489ca; }
.border { border: 2px solid #c489ca; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #c489ca against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.70:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.78:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #c489ca against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #c489ca sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #c489ca and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #c489ca are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.