Plum

#c295af

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a mid pink, balanced and easy to pair. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Plum color values

Every conversion for #c295af, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c295af
RGB194, 149, 175
HSL325, 27%, 67%
HSV325, 23%, 76%
CMYK0%, 23%, 10%, 24%
Lab66.57, 21.09, -7.03
XYZ40.73, 36.06, 45.37
Decimal12752303
Web safe#cc9999
Pantone522 C
Pantone522 CHex#c295afRgb194 149 175Cmyk0 23 10 24Lab67 21 -7Darker#7f4968Deep#a8688dLighter#dbc4d1

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 23, 10, 24.

The same color needs a different cmyk build depending on the paper. Here is #c295af on both.

Coated stockgloss or silk, C
0 23 10 24
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 25 13 30
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #c295af straight into your stylesheet.

.background { background-color: #c295af; }
.text { color: #c295af; }
.border { border: 2px solid #c295af; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #c295af against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.56:1
AA fail · AA large fail · AAA fail
Textblack text on this color
8.21:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #c295af against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #c295af sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #c295af and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #c295af is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.