Chocolate

#c27a51

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a mid orange with confident warmth. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #c27a51, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c27a51
RGB194, 122, 81
HSL22, 48%, 54%
HSV22, 58%, 76%
CMYK0%, 37%, 58%, 24%
Lab58.02, 23.98, 33.96
XYZ30.69, 25.98, 11.18
Decimal12745297
Web safe#cc6666
Pantone4645 C
Pantone4645 CHex#c27a51Rgb194 122 81Cmyk0 37 58 24Lab58 24 34Darker#623922Deep#975835Lighter#d1a38a

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 37, 58, 24.

The same color needs a different cmyk build depending on the paper. Here is #c27a51 on both.

Coated stockgloss or silk, C
0 37 58 24
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 38 57 30
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #c27a51 straight into your stylesheet.

.background { background-color: #c27a51; }
.text { color: #c27a51; }
.border { border: 2px solid #c27a51; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #c27a51 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.39:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.20:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #c27a51 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #c27a51 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #c27a51 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #c27a51 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.