Plum

#bf8daa

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a mid pink, grounded and easy to pair. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Plum color values

Every conversion for #bf8daa, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bf8daa
RGB191, 141, 170
HSL325, 28%, 65%
HSV325, 26%, 75%
CMYK0%, 26%, 11%, 25%
Lab64.18, 23.58, -7.79
XYZ38.27, 33.03, 42.39
Decimal12553642
Web safe#cc9999
Pantone521 C
Pantone521 CHex#bf8daaRgb191 141 170Cmyk0 26 11 25Lab64 24 -8Darker#794463Deep#a55f88Lighter#d7bccc

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 26, 11, 25.

The same color needs a different cmyk build depending on the paper. Here is #bf8daa on both.

Coated stockgloss or silk, C
0 26 11 25
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 28 14 31
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #bf8daa straight into your stylesheet.

.background { background-color: #bf8daa; }
.text { color: #bf8daa; }
.border { border: 2px solid #bf8daa; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #bf8daa against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.76:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.61:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #bf8daa against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #bf8daa sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #bf8daa and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #bf8daa is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.