Plum

#bd9ae0

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft purple at 270 degrees. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #bd9ae0, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bd9ae0

RGB189, 154, 224

HSL270, 53%, 74%

HSV270, 31%, 88%

CMYK16%, 31%, 0%, 12%

Lab68.98, 26.27, -30.65

XYZ46.0, 39.31, 75.68

Decimal12425952

Web safe#cc99cc

Pantone2645 C

Shades of plum

#ac7fd8 #9a65d0 #894ac8 #7838b7 #66309c #552882 #432067 #32184d #210f32 #0f0717

Tints of plum

#c3a3e3 #c8abe5 #ceb4e8 #d4bdeb #dac6ed #dfcef0 #e5d7f3 #ebe0f5 #f0e9f8 #f6f1fb

Colors that go with plum

Complementary#bde09a Analogous#9a9ae0 Analogous#e09ae0 Triadic#e0bd9a Triadic#9ae0bd Split complementary#e0e09a Split complementary#9ae09a

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 16, 31, 0, 12.

The same color needs a different cmyk build depending on the paper. Here is #bd9ae0 on both.

Coated stockgloss or silk, C

16 31 0 12

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

19 33 4 18

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #bd9ae0 straight into your stylesheet.

.background { background-color: #bd9ae0; }
.text { color: #bd9ae0; }
.border { border: 2px solid #bd9ae0; }

How plum looks on light and dark

Sample text on black

Sample text on white

Text on this color

Plum and accessibility

Contrast ratios for #bd9ae0 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #bd9ae0 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #bd9ae0 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #bd9ae0 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #bd9ae0 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.