Plum

#bd93df

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft purple at 273 degrees. Purples like this signal creativity and a premium feel. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #bd93df, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bd93df
RGB189, 147, 223
HSL273, 54%, 73%
HSV273, 34%, 87%
CMYK15%, 34%, 0%, 13%
Lab67.29, 29.95, -32.71
XYZ44.74, 37.01, 74.6
Decimal12424159
Web safe#cc99cc
Pantone2645 C
Pantone2645 CHex#bd93dfRgb189 147 223Cmyk15 34 0 13Lab67 30 -33Darker#7834afDeep#9b5ccfLighter#decced

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 15, 34, 0, 13.

The same color needs a different cmyk build depending on the paper. Here is #bd93df on both.

Coated stockgloss or silk, C
15 34 0 13
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
18 35 4 19
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #bd93df straight into your stylesheet.

.background { background-color: #bd93df; }
.text { color: #bd93df; }
.border { border: 2px solid #bd93df; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #bd93df against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.50:1
AA fail · AA large fail · AAA fail
Textblack text on this color
8.40:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #bd93df against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #bd93df sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #bd93df and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #bd93df are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.