Chocolate

#bc591f

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

This is Chocolate, a strong orange at 22 degrees. Oranges like this feel warm and approachable in branding. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #bc591f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bc591f
RGB188, 89, 31
HSL22, 72%, 43%
HSV22, 84%, 74%
CMYK0%, 53%, 84%, 26%
Lab49.42, 36.49, 49.42
XYZ24.56, 17.94, 3.46
Decimal12343583
Web safe#cc6633
Pantone471 C
Pantone471 CHex#bc591fRgb188 89 31Cmyk0 53 84 26Lab49 36 49Darker#411f0bDeep#7f3c15Lighter#d87f4a

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 53, 84, 26.

The same color needs a different cmyk build depending on the paper. Here is #bc591f on both.

Coated stockgloss or silk, C
0 53 84 26
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 53 81 32
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #bc591f straight into your stylesheet.

.background { background-color: #bc591f; }
.text { color: #bc591f; }
.border { border: 2px solid #bc591f; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #bc591f against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.58:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.59:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #bc591f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #bc591f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #bc591f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #bc591f are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.