Chocolate

#bc591a

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a deep orange with weighty warmth. Oranges like this feel warm and approachable in branding. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #bc591a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bc591a
RGB188, 89, 26
HSL23, 76%, 42%
HSV23, 86%, 74%
CMYK0%, 53%, 86%, 26%
Lab49.39, 36.36, 51.38
XYZ24.5, 17.91, 3.14
Decimal12343578
Web safe#cc6633
Pantone471 C
Pantone471 CHex#bc591aRgb188 89 26Cmyk0 53 86 26Lab49 36 51Darker#3f1e09Deep#7d3b11Lighter#db7e42

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 53, 86, 26.

The same color needs a different cmyk build depending on the paper. Here is #bc591a on both.

Coated stockgloss or silk, C
0 53 86 26
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 53 83 32
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #bc591a straight into your stylesheet.

.background { background-color: #bc591a; }
.text { color: #bc591a; }
.border { border: 2px solid #bc591a; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #bc591a against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.58:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.58:1
AA pass · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #bc591a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #bc591a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #bc591a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #bc591a is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.