Plum

#b997cc

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft purple at 278 degrees. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #b997cc, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b997cc

RGB185, 151, 204

HSL278, 34%, 70%

HSV278, 26%, 80%

CMYK9%, 26%, 0%, 20%

Lab67.13, 22.43, -22.46

XYZ41.97, 36.81, 62.02

Decimal12163020

Web safe#cc99cc

Pantone2567 C

Shades of plum

#aa81c1 #9c6bb7 #8d56ac #7c4a97 #6a3f81 #58356c #462a56 #341f40 #23152a #110a15

Tints of plum

#bfa0d1 #c5a9d5 #ccb3da #d2bcde #d8c5e3 #decee7 #e4d7ec #ebe1f0 #f1eaf5 #f7f3f9

Colors that go with plum

Complementary#aacc97 Analogous#9e97cc Analogous#cc97c5 Triadic#ccb997 Triadic#97ccb9 Split complementary#c5cc97 Split complementary#97cc9e

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 9, 26, 0, 20.

The same color needs a different cmyk build depending on the paper. Here is #b997cc on both.

Coated stockgloss or silk, C

9 26 0 20

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

12 28 4 26

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #b997cc straight into your stylesheet.

.background { background-color: #b997cc; }
.text { color: #b997cc; }
.border { border: 2px solid #b997cc; }

How plum looks on light and dark

Sample text on black

Sample text on white

Text on this color

Plum and accessibility

Contrast ratios for #b997cc against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #b997cc against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #b997cc sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #b997cc and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #b997cc is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.