Brown

#b91c3f

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a deep red that reads rich. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #b91c3f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b91c3f
RGB185, 28, 63
HSL347, 74%, 42%
HSV347, 85%, 73%
CMYK0%, 85%, 66%, 27%
Lab40.42, 60.63, 22.02
XYZ21.32, 11.5, 5.8
Decimal12131391
Web safe#cc3333
Pantone1935 C
Pantone1935 CHex#b91c3fRgb185 28 63Cmyk0 85 66 27Lab40 61 22Darker#3d0915Deep#7b132aLighter#d94365

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 85, 66, 27.

The same color needs a different cmyk build depending on the paper. Here is #b91c3f on both.

Coated stockgloss or silk, C
0 85 66 27
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 82 65 33
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #b91c3f straight into your stylesheet.

.background { background-color: #b91c3f; }
.text { color: #b91c3f; }
.border { border: 2px solid #b91c3f; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #b91c3f against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.36:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.30:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #b91c3f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #b91c3f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #b91c3f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #b91c3f are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.