Crimson

#b7464a

Hex, rgb, cmyk and Pantone values for crimson, with shades, tints, matching colors and free print quality patterns.

Crimson is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Crimson color values

Every conversion for #b7464a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b7464a
RGB183, 70, 74
HSL358, 45%, 50%
HSV358, 62%, 72%
CMYK0%, 62%, 60%, 28%
Lab45.55, 46.05, 21.83
XYZ22.95, 14.94, 8.15
Decimal12011082
Web safe#cc3333
Pantone703 C
Pantone703 CHex#b7464aRgb183 70 74Cmyk0 62 60 28Lab46 46 22Darker#501e20Deep#833235Lighter#c87d80

Shades of crimson

Tints of crimson

Colors that go with crimson

Crimson in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 62, 60, 28.

The same color needs a different cmyk build depending on the paper. Here is #b7464a on both.

Coated stockgloss or silk, C
0 62 60 28
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 61 59 34
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Crimson in css

Copy #b7464a straight into your stylesheet.

.background { background-color: #b7464a; }
.text { color: #b7464a; }
.border { border: 2px solid #b7464a; }

How crimson looks on light and dark

Crimson and accessibility

Contrast ratios for #b7464a against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.27:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.99:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #b7464a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Crimson on a business card, sticker and pattern

A quick look at how #b7464a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around crimson? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn crimson into a seamless pattern

Four patterns built from #b7464a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from crimson, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #b7464a is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.