Brown

#b73040

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a mid red that reads balanced. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #b73040, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b73040

RGB183, 48, 64

HSL353, 58%, 45%

HSV353, 74%, 72%

CMYK0%, 74%, 65%, 28%

Lab42.08, 54.36, 23.44

XYZ21.51, 12.55, 6.14

Decimal12005440

Web safe#cc3333

Pantone703 C

Shades of brown

#a72c3a #972835 #87242f #771f2a #681b24 #58171f #481319 #380f14 #280b0e #180608

Tints of brown

#ca3748 #d04b5b #d5606e #db7581 #e08994 #e69ea7 #ebb3b9 #f0c7cc #f6dcdf #fbf1f2

Colors that go with brown

Complementary#30b7a7 Analogous#b73083 Analogous#b76330 Triadic#40b730 Triadic#3040b7 Split complementary#30b763 Split complementary#3083b7

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 74, 65, 28.

The same color needs a different cmyk build depending on the paper. Here is #b73040 on both.

Coated stockgloss or silk, C

0 74 65 28

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 72 64 34

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #b73040 straight into your stylesheet.

.background { background-color: #b73040; }
.text { color: #b73040; }
.border { border: 2px solid #b73040; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #b73040 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #b73040 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #b73040 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #b73040 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #b73040 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.