Chocolate

#b66d21

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a deep orange with serious warmth. Oranges like this feel warm and approachable in branding. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #b66d21, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b66d21

RGB182, 109, 33

HSL31, 69%, 42%

HSV31, 82%, 71%

CMYK0%, 40%, 82%, 29%

Lab52.94, 23.35, 51.44

XYZ25.03, 20.99, 4.17

Decimal11955489

Web safe#cc6633

Pantone153 C

Shades of chocolate

#a6641e #975a1b #875119 #784816 #683e13 #583510 #492c0d #39220a #2a1908 #1a1005

Tints of chocolate

#cd7b25 #da8934 #de974c #e3a463 #e7b27b #ebc092 #efcdaa #f4dbc1 #f8e9d8 #fcf6f0

Colors that go with chocolate

Complementary#216ab6 Analogous#b62221 Analogous#b4b621 Triadic#21b66d Triadic#6d21b6 Split complementary#21b4b6 Split complementary#2321b6

Chocolate in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 40, 82, 29.

The same color needs a different cmyk build depending on the paper. Here is #b66d21 on both.

Coated stockgloss or silk, C

0 40 82 29

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 41 79 35

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #b66d21 straight into your stylesheet.

.background { background-color: #b66d21; }
.text { color: #b66d21; }
.border { border: 2px solid #b66d21; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #b66d21 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #b66d21 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #b66d21 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #b66d21 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #b66d21 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.