Plum

#b39aca

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum falls in the purple range, light and soft. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #b39aca, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b39aca

RGB179, 154, 202

HSL271, 31%, 70%

HSV271, 24%, 79%

CMYK11%, 24%, 0%, 21%

Lab67.25, 18.38, -21.22

XYZ40.81, 36.96, 60.86

Decimal11770570

Web safe#cc99cc

Pantone2705 C

Shades of plum

#a385bf #936fb4 #835aa8 #724e94 #62437f #513769 #412c54 #30213f #201629 #0f0b14

Tints of plum

#baa3cf #c0acd3 #c7b5d8 #cebedd #d5c7e1 #dbd0e6 #e2d9eb #e9e1ef #efeaf4 #f6f3f9

Colors that go with plum

Complementary#b1ca9a Analogous#9b9aca Analogous#ca9ac9 Triadic#cab39a Triadic#9acab3 Split complementary#c9ca9a Split complementary#9aca9b

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 11, 24, 0, 21.

The same color needs a different cmyk build depending on the paper. Here is #b39aca on both.

Coated stockgloss or silk, C

11 24 0 21

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

14 26 4 27

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #b39aca straight into your stylesheet.

.background { background-color: #b39aca; }
.text { color: #b39aca; }
.border { border: 2px solid #b39aca; }

How plum looks on light and dark

Sample text on black

Sample text on white

Text on this color

Plum and accessibility

Contrast ratios for #b39aca against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #b39aca against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #b39aca sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #b39aca and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #b39aca is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.