Plum

#b393cf

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a mid purple with a balanced cast. A mid purple this rich reads creative and a little premium. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #b393cf, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b393cf
RGB179, 147, 207
HSL272, 38%, 69%
HSV272, 29%, 81%
CMYK14%, 29%, 0%, 19%
Lab65.71, 23.37, -26.35
XYZ40.29, 34.96, 63.66
Decimal11768783
Web safe#cc99cc
Pantone2645 C
Pantone2645 CHex#b393cfRgb179 147 207Cmyk14 29 0 19Lab66 23 -26Darker#6c4192Deep#9062b9Lighter#d6c6e3

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 14, 29, 0, 19.

The same color needs a different cmyk build depending on the paper. Here is #b393cf on both.

Coated stockgloss or silk, C
14 29 0 19
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
17 31 4 25
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #b393cf straight into your stylesheet.

.background { background-color: #b393cf; }
.text { color: #b393cf; }
.border { border: 2px solid #b393cf; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #b393cf against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.63:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.99:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #b393cf against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #b393cf sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #b393cf and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #b393cf is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.