Chocolate

#b36739

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate sits in the orange range, mid and soft. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #b36739, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b36739

RGB179, 103, 57

HSL23, 52%, 46%

HSV23, 68%, 70%

CMYK0%, 42%, 68%, 30%

Lab51.36, 26.48, 38.47

XYZ24.18, 19.58, 6.38

Decimal11757369

Web safe#cc6633

Pantone471 C

Shades of chocolate

#a35e34 #94552f #844c2a #754325 #653a20 #56311b #462816 #361f11 #27160c #170d07

Tints of chocolate

#c37343 #c98156 #cf9069 #d69e7d #dcad90 #e2bba4 #e8cab7 #eed8cb #f5e7de #fbf5f1

Colors that go with chocolate

Complementary#3985b3 Analogous#b33948 Analogous#b3a439 Triadic#39b367 Triadic#6739b3 Split complementary#39b3a4 Split complementary#3948b3

Chocolate in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 42, 68, 30.

The same color needs a different cmyk build depending on the paper. Here is #b36739 on both.

Coated stockgloss or silk, C

0 42 68 30

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 43 67 36

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #b36739 straight into your stylesheet.

.background { background-color: #b36739; }
.text { color: #b36739; }
.border { border: 2px solid #b36739; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #b36739 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #b36739 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #b36739 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #b36739 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #b36739 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.