Chocolate

#b3672a

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

This is Chocolate, a strong orange at 27 degrees. Oranges like this feel warm and approachable in branding. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #b3672a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b3672a

RGB179, 103, 42

HSL27, 62%, 43%

HSV27, 77%, 70%

CMYK0%, 42%, 77%, 30%

Lab51.21, 25.7, 45.79

XYZ23.86, 19.45, 4.69

Decimal11757354

Web safe#cc6633

Pantone471 C

Shades of chocolate

#a45e26 #945523 #854c1f #75441c #663b18 #563214 #472911 #38200d #281709 #190e06

Tints of chocolate

#c9742f #d28241 #d89057 #dd9f6d #e2ad83 #e7bc99 #eccaaf #f1d9c5 #f6e7db #fcf5f1

Colors that go with chocolate

Complementary#2a76b3 Analogous#b32a31 Analogous#b3ac2a Triadic#2ab367 Triadic#672ab3 Split complementary#2ab3ac Split complementary#2a31b3

Chocolate in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 42, 77, 30.

The same color needs a different cmyk build depending on the paper. Here is #b3672a on both.

Coated stockgloss or silk, C

0 42 77 30

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 43 75 36

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #b3672a straight into your stylesheet.

.background { background-color: #b3672a; }
.text { color: #b3672a; }
.border { border: 2px solid #b3672a; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #b3672a against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #b3672a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #b3672a sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #b3672a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #b3672a come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.