Medium violet red

#b24a90

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

Medium violet red is a mid pink, confident and easy to pair. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Medium violet red color values

Every conversion for #b24a90, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b24a90
RGB178, 74, 144
HSL320, 41%, 49%
HSV320, 58%, 70%
CMYK0%, 58%, 19%, 30%
Lab47.46, 50.37, -18.04
XYZ25.84, 16.38, 28.18
Decimal11684496
Web safe#993399
Pantone258 C
Pantone258 CHex#b24a90Rgb178 74 144Cmyk0 58 19 30Lab47 50 -18Darker#4d203eDeep#803567Lighter#c47fae

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 58, 19, 30.

The same color needs a different cmyk build depending on the paper. Here is #b24a90 on both.

Coated stockgloss or silk, C
0 58 19 30
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 57 21 36
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #b24a90 straight into your stylesheet.

.background { background-color: #b24a90; }
.text { color: #b24a90; }
.border { border: 2px solid #b24a90; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #b24a90 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.91:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.28:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #b24a90 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #b24a90 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #b24a90 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #b24a90 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.