Plum

#b18fce

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum falls in the purple range, mid and soft. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #b18fce, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b18fce
RGB177, 143, 206
HSL272, 39%, 68%
HSV272, 31%, 81%
CMYK14%, 31%, 0%, 19%
Lab64.52, 24.77, -27.64
XYZ39.09, 33.45, 62.79
Decimal11636686
Web safe#9999cc
Pantone2645 C
Pantone2645 CHex#b18fceRgb177 143 206Cmyk14 31 0 19Lab65 25 -28Darker#6a3f8fDeep#8e5db8Lighter#d3c2e2

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 14, 31, 0, 19.

The same color needs a different cmyk build depending on the paper. Here is #b18fce on both.

Coated stockgloss or silk, C
14 31 0 19
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
17 33 4 25
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #b18fce straight into your stylesheet.

.background { background-color: #b18fce; }
.text { color: #b18fce; }
.border { border: 2px solid #b18fce; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #b18fce against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.73:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.69:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #b18fce against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #b18fce sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #b18fce and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #b18fce are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.