Plum

#b18cd0

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft purple at 273 degrees. A mid purple this rich reads creative and a little premium. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #b18cd0, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b18cd0
RGB177, 140, 208
HSL273, 42%, 68%
HSV273, 33%, 82%
CMYK15%, 33%, 0%, 18%
Lab63.88, 26.89, -29.74
XYZ38.89, 32.66, 63.93
Decimal11635920
Web safe#9999cc
Pantone2645 C
Pantone2645 CHex#b18cd0Rgb177 140 208Cmyk15 33 0 18Lab64 27 -30Darker#6a3c92Deep#8f59bbLighter#d3c1e3

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 15, 33, 0, 18.

The same color needs a different cmyk build depending on the paper. Here is #b18cd0 on both.

Coated stockgloss or silk, C
15 33 0 18
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
18 34 4 24
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #b18cd0 straight into your stylesheet.

.background { background-color: #b18cd0; }
.text { color: #b18cd0; }
.border { border: 2px solid #b18cd0; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #b18cd0 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.79:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.53:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #b18cd0 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #b18cd0 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #b18cd0 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #b18cd0 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.