Brown

#b03040

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a strong red sitting at 352 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #b03040, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b03040
RGB176, 48, 64
HSL353, 57%, 44%
HSV353, 73%, 69%
CMYK0%, 73%, 64%, 31%
Lab40.76, 52.19, 21.48
XYZ19.89, 11.71, 6.06
Decimal11546688
Web safe#993333
Pantone703 C
Pantone703 CHex#b03040Rgb176 48 64Cmyk0 73 64 31Lab41 52 21Darker#401117Deep#78212cLighter#cb5d6a

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 73, 64, 31.

The same color needs a different cmyk build depending on the paper. Here is #b03040 on both.

Coated stockgloss or silk, C
0 73 64 31
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 71 63 37
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #b03040 straight into your stylesheet.

.background { background-color: #b03040; }
.text { color: #b03040; }
.border { border: 2px solid #b03040; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #b03040 against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.28:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.34:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #b03040 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #b03040 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #b03040 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #b03040 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.