Medium violet red

#af2968

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

This is Medium violet red, a strong pink at 332 degrees. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Medium violet red color values

Every conversion for #af2968, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#af2968

RGB175, 41, 104

HSL332, 62%, 42%

HSV332, 77%, 69%

CMYK0%, 77%, 41%, 31%

Lab40.73, 57.59, -3.72

XYZ20.97, 11.7, 14.25

Decimal11479400

Web safe#993366

Pantone227 C

Shades of medium violet red

#a0255f #912256 #821e4d #731b44 #64173b #551432 #46102a #370d21 #280918 #19060f

Tints of medium violet red

#c52e75 #d23e83 #d75492 #dc6aa0 #e181ae #e797bc #ecadcb #f1c4d9 #f6dae7 #fcf1f6

Colors that go with medium violet red

Complementary#29af70 Analogous#af29ab Analogous#af2d29 Triadic#68af29 Triadic#2968af Split complementary#29af2d Split complementary#29abaf

Medium violet red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 77, 41, 31.

The same color needs a different cmyk build depending on the paper. Here is #af2968 on both.

Coated stockgloss or silk, C

0 77 41 31

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 75 42 37

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #af2968 straight into your stylesheet.

.background { background-color: #af2968; }
.text { color: #af2968; }
.border { border: 2px solid #af2968; }

How medium violet red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium violet red and accessibility

Contrast ratios for #af2968 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #af2968 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #af2968 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #af2968 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #af2968 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.