Plum

#ae90cb

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft purple at 271 degrees. A mid purple this rich reads creative and a little premium. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #ae90cb, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae90cb

RGB174, 144, 203

HSL271, 36%, 68%

HSV271, 29%, 80%

CMYK14%, 29%, 0%, 20%

Lab64.37, 22.6, -26.22

XYZ38.21, 33.26, 60.91

Decimal11440331

Web safe#9999cc

Pantone2645 C

Shades of plum

#9e7ac1 #8f65b7 #7f50ac #6f4696 #5f3c81 #4f326b #3f2855 #2f1e40 #1f142a #0f0a15

Tints of plum

#b59ad0 #bca4d4 #c4aed9 #cbb8de #d2c1e2 #d9cbe7 #e0d5eb #e8dff0 #efe9f5 #f6f3f9

Colors that go with plum

Complementary#adcb90 Analogous#9190cb Analogous#cb90ca Triadic#cbae90 Triadic#90cbae Split complementary#cbcb90 Split complementary#90cb91

Plum in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 14, 29, 0, 20.

The same color needs a different cmyk build depending on the paper. Here is #ae90cb on both.

Coated stockgloss or silk, C

14 29 0 20

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

17 31 4 26

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #ae90cb straight into your stylesheet.

.background { background-color: #ae90cb; }
.text { color: #ae90cb; }
.border { border: 2px solid #ae90cb; }

How plum looks on light and dark

Sample text on black

Sample text on white

Text on this color

Plum and accessibility

Contrast ratios for #ae90cb against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #ae90cb against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #ae90cb sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #ae90cb and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ae90cb come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.