Chocolate

#ae703f

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate sits in the orange range, mid and soft. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #ae703f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae703f
RGB174, 112, 63
HSL26, 47%, 46%
HSV26, 64%, 68%
CMYK0%, 36%, 64%, 32%
Lab52.89, 19.73, 36.89
XYZ24.15, 20.95, 7.47
Decimal11431999
Web safe#996633
Pantone730 C
Pantone730 CHex#ae703fRgb174 112 63Cmyk0 36 64 32Lab53 20 37Darker#452d19Deep#7a4e2cLighter#c59570

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 36, 64, 32.

The same color needs a different cmyk build depending on the paper. Here is #ae703f on both.

Coated stockgloss or silk, C
0 36 64 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 37 63 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #ae703f straight into your stylesheet.

.background { background-color: #ae703f; }
.text { color: #ae703f; }
.border { border: 2px solid #ae703f; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #ae703f against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.05:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.19:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ae703f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #ae703f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #ae703f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ae703f come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.