Chocolate

#ae6321

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

This is Chocolate, a strong orange at 28 degrees. Oranges like this feel warm and approachable in branding. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #ae6321, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae6321

RGB174, 99, 33

HSL28, 68%, 41%

HSV28, 81%, 68%

CMYK0%, 43%, 81%, 32%

Lab49.54, 25.41, 47.92

XYZ22.19, 18.03, 3.75

Decimal11428641

Web safe#996633

Pantone471 C

Shades of chocolate

#9f5b1e #90521b #824a19 #734116 #643913 #553010 #46280d #37200b #291708 #1a0f05

Tints of chocolate

#c67126 #d87f30 #dc8e48 #e19c60 #e5ab78 #eaba90 #efc9a8 #f3d8c0 #f8e7d8 #fcf6f0

Colors that go with chocolate

Complementary#216cae Analogous#ae2126 Analogous#aeaa21 Triadic#21ae63 Triadic#6321ae Split complementary#21aea9 Split complementary#2126ae

Chocolate in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 43, 81, 32.

The same color needs a different cmyk build depending on the paper. Here is #ae6321 on both.

Coated stockgloss or silk, C

0 43 81 32

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 44 79 38

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #ae6321 straight into your stylesheet.

.background { background-color: #ae6321; }
.text { color: #ae6321; }
.border { border: 2px solid #ae6321; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #ae6321 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #ae6321 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #ae6321 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #ae6321 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ae6321 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.