Chocolate

#ae6014

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

This is Chocolate, a strong orange at 30 degrees. Oranges like this feel warm and approachable in branding. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #ae6014, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae6014
RGB174, 96, 20
HSL30, 79%, 38%
HSV30, 89%, 68%
CMYK0%, 45%, 89%, 32%
Lab48.78, 26.68, 52.12
XYZ21.76, 17.41, 2.88
Decimal11427860
Web safe#996600
Pantone718 C
Pantone718 CHex#ae6014Rgb174 96 20Cmyk0 45 89 32Lab49 27 52Darker#371e06Deep#6e3d0dLighter#dc842d

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 45, 89, 32.

The same color needs a different cmyk build depending on the paper. Here is #ae6014 on both.

Coated stockgloss or silk, C
0 45 89 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 45 86 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #ae6014 straight into your stylesheet.

.background { background-color: #ae6014; }
.text { color: #ae6014; }
.border { border: 2px solid #ae6014; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #ae6014 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.68:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.48:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #ae6014 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #ae6014 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #ae6014 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ae6014 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.