Medium violet red

#ae4170

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

This is Medium violet red, a soft pink at 334 degrees. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Medium violet red color values

Every conversion for #ae4170, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae4170
RGB174, 65, 112
HSL334, 46%, 47%
HSV334, 63%, 68%
CMYK0%, 63%, 36%, 32%
Lab44.16, 48.94, -3.65
XYZ22.27, 13.95, 16.85
Decimal11420016
Web safe#993366
Pantone675 C
Pantone675 CHex#ae4170Rgb174 65 112Cmyk0 63 36 32Lab44 49 -4Darker#461a2dDeep#7a2e4fLighter#c47296

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 63, 36, 32.

The same color needs a different cmyk build depending on the paper. Here is #ae4170 on both.

Coated stockgloss or silk, C
0 63 36 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 62 37 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #ae4170 straight into your stylesheet.

.background { background-color: #ae4170; }
.text { color: #ae4170; }
.border { border: 2px solid #ae4170; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #ae4170 against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.54:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.79:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #ae4170 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #ae4170 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #ae4170 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ae4170 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.