Medium violet red

#ae2f78

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

Medium violet red sits in the pink band, deep and strong. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Medium violet red color values

Every conversion for #ae2f78, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae2f78
RGB174, 47, 120
HSL326, 57%, 43%
HSV326, 73%, 68%
CMYK0%, 73%, 31%, 32%
Lab41.83, 57.1, -12.08
XYZ21.86, 12.39, 19.01
Decimal11415416
Web safe#993366
Pantone241 C
Pantone241 CHex#ae2f78Rgb174 47 120Cmyk0 73 31 32Lab42 57 -12Darker#3e112aDeep#762051Lighter#ca5a9b

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 73, 31, 32.

The same color needs a different cmyk build depending on the paper. Here is #ae2f78 on both.

Coated stockgloss or silk, C
0 73 31 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 71 33 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #ae2f78 straight into your stylesheet.

.background { background-color: #ae2f78; }
.text { color: #ae2f78; }
.border { border: 2px solid #ae2f78; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #ae2f78 against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.04:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.48:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #ae2f78 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #ae2f78 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #ae2f78 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ae2f78 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.