Brown

#ae2e36

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a strong red sitting at 356 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #ae2e36, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae2e36
RGB174, 46, 54
HSL356, 58%, 43%
HSV356, 74%, 68%
CMYK0%, 74%, 69%, 32%
Lab39.95, 51.71, 26.56
XYZ19.1, 11.22, 4.65
Decimal11415094
Web safe#993333
Pantone187 C
Pantone187 CHex#ae2e36Rgb174 46 54Cmyk0 74 69 32Lab40 52 27Darker#3d1013Deep#761f24Lighter#cb5860

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 74, 69, 32.

The same color needs a different cmyk build depending on the paper. Here is #ae2e36 on both.

Coated stockgloss or silk, C
0 74 69 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 72 67 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #ae2e36 straight into your stylesheet.

.background { background-color: #ae2e36; }
.text { color: #ae2e36; }
.border { border: 2px solid #ae2e36; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #ae2e36 against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.47:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.24:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #ae2e36 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ae2e36 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ae2e36 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ae2e36 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.