Brown

#ae2e33

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a deep red that reads weighty. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #ae2e33, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae2e33
RGB174, 46, 51
HSL358, 58%, 43%
HSV358, 74%, 68%
CMYK0%, 74%, 71%, 32%
Lab39.9, 51.55, 28.33
XYZ19.03, 11.19, 4.29
Decimal11415091
Web safe#993333
Pantone187 C
Pantone187 CHex#ae2e33Rgb174 46 51Cmyk0 74 71 32Lab40 52 28Darker#3d1012Deep#761f22Lighter#cb585d

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 74, 71, 32.

The same color needs a different cmyk build depending on the paper. Here is #ae2e33 on both.

Coated stockgloss or silk, C
0 74 71 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 72 69 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #ae2e33 straight into your stylesheet.

.background { background-color: #ae2e33; }
.text { color: #ae2e33; }
.border { border: 2px solid #ae2e33; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #ae2e33 against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.48:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.24:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #ae2e33 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ae2e33 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ae2e33 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ae2e33 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.