Pale violet red

#ad7b98

Hex, rgb, cmyk and Pantone values for pale violet red, with shades, tints, matching colors and free print quality patterns.

Pale violet red is a mid pink, balanced and easy to pair. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Pale violet red color values

Every conversion for #ad7b98, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ad7b98
RGB173, 123, 152
HSL325, 23%, 58%
HSV325, 29%, 68%
CMYK0%, 29%, 12%, 32%
Lab57.38, 24.07, -7.84
XYZ29.98, 25.32, 33.01
Decimal11369368
Web safe#996699
Pantone681 C
Pantone681 CHex#ad7b98Rgb173 123 152Cmyk0 29 12 32Lab57 24 -8Darker#5e3b4fDeep#8b5674Lighter#c7a9ba

Shades of pale violet red

Tints of pale violet red

Colors that go with pale violet red

Pale violet red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 29, 12, 32.

The same color needs a different cmyk build depending on the paper. Here is #ad7b98 on both.

Coated stockgloss or silk, C
0 29 12 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 31 15 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Pale violet red in css

Copy #ad7b98 straight into your stylesheet.

.background { background-color: #ad7b98; }
.text { color: #ad7b98; }
.border { border: 2px solid #ad7b98; }

How pale violet red looks on light and dark

Pale violet red and accessibility

Contrast ratios for #ad7b98 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.46:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.06:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ad7b98 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Pale violet red on a business card, sticker and pattern

A quick look at how #ad7b98 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around pale violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn pale violet red into a seamless pattern

Four patterns built from #ad7b98 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from pale violet red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ad7b98 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.