Brown

#ad464f

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a soft red sitting at 355 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #ad464f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ad464f

RGB173, 70, 79

HSL355, 42%, 48%

HSV355, 60%, 68%

CMYK0%, 60%, 54%, 32%

Lab43.99, 42.91, 16.41

XYZ20.84, 13.83, 8.97

Decimal11355727

Web safe#993366

Pantone703 C

Shades of brown

#9e4048 #8f3a41 #80343a #712e33 #61272c #522126 #431b1f #341518 #250f11 #16090a

Tints of brown

#b9535c #c0646c #c8767d #cf888e #d69a9f #ddabb0 #e4bdc1 #eccfd1 #f3e1e2 #faf2f3

Colors that go with brown

Complementary#46ada4 Analogous#ad4682 Analogous#ad7146 Triadic#4fad46 Triadic#464fad Split complementary#46ad71 Split complementary#4682ad

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 60, 54, 32.

The same color needs a different cmyk build depending on the paper. Here is #ad464f on both.

Coated stockgloss or silk, C

0 60 54 32

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 59 54 38

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #ad464f straight into your stylesheet.

.background { background-color: #ad464f; }
.text { color: #ad464f; }
.border { border: 2px solid #ad464f; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #ad464f against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #ad464f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ad464f sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ad464f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ad464f are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.