Purple

#ac91cd

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple falls in the purple range, mid and soft. A mid purple this rich reads creative and a little premium. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Purple color values

Every conversion for #ac91cd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ac91cd
RGB172, 145, 205
HSL267, 38%, 69%
HSV267, 29%, 80%
CMYK16%, 29%, 0%, 20%
Lab64.51, 21.84, -27.14
XYZ38.16, 33.43, 62.2
Decimal11309517
Web safe#9999cc
Pantone2645 C
Pantone2645 CHex#ac91cdRgb172 145 205Cmyk16 29 0 20Lab65 22 -27Darker#64418eDeep#8760b7Lighter#d1c4e2

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 16, 29, 0, 20.

The same color needs a different cmyk build depending on the paper. Here is #ac91cd on both.

Coated stockgloss or silk, C
16 29 0 20
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
19 31 4 26
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #ac91cd straight into your stylesheet.

.background { background-color: #ac91cd; }
.text { color: #ac91cd; }
.border { border: 2px solid #ac91cd; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #ac91cd against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.73:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.69:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #ac91cd against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #ac91cd sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #ac91cd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ac91cd is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.