Medium purple

#ac78dc

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

This is Medium purple, a strong purple at 271 degrees. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Medium purple color values

Every conversion for #ac78dc, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ac78dc
RGB172, 120, 220
HSL271, 59%, 67%
HSV271, 45%, 86%
CMYK22%, 45%, 0%, 14%
Lab59.32, 39.28, -43.63
XYZ36.65, 27.37, 71.06
Decimal11303132
Web safe#9966cc
Pantone2655 C
Pantone2655 CHex#ac78dcRgb172 120 220Cmyk22 45 0 14Lab59 39 -44Darker#65299dDeep#893fcdLighter#cfb4e8

Shades of medium purple

Tints of medium purple

Colors that go with medium purple

Medium purple in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 22, 45, 0, 14.

The same color needs a different cmyk build depending on the paper. Here is #ac78dc on both.

Coated stockgloss or silk, C
22 45 0 14
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
24 45 4 20
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #ac78dc straight into your stylesheet.

.background { background-color: #ac78dc; }
.text { color: #ac78dc; }
.border { border: 2px solid #ac78dc; }

How medium purple looks on light and dark

Medium purple and accessibility

Contrast ratios for #ac78dc against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.24:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.47:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ac78dc against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #ac78dc sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #ac78dc and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ac78dc come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.