Chocolate

#ac672b

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a deep orange with weighty warmth. Oranges like this feel warm and approachable in branding. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #ac672b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ac672b

RGB172, 103, 43

HSL28, 60%, 42%

HSV28, 75%, 67%

CMYK0%, 40%, 75%, 33%

Lab50.27, 22.74, 44.06

XYZ22.3, 18.65, 4.71

Decimal11298603

Web safe#996633

Pantone471 C

Shades of chocolate

#9d5e27 #8e5524 #804c20 #71441c #623b19 #533215 #452911 #36200d #27170a #180f06

Tints of chocolate

#c27431 #cf823f #d59156 #da9f6c #e0ae82 #e5bc98 #ebcaae #f0d9c4 #f6e7db #fbf6f1

Colors that go with chocolate

Complementary#2b70ac Analogous#ac2b2f Analogous#aca82b Triadic#2bac67 Triadic#672bac Split complementary#2baca8 Split complementary#2b2fac

Chocolate in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 40, 75, 33.

The same color needs a different cmyk build depending on the paper. Here is #ac672b on both.

Coated stockgloss or silk, C

0 40 75 33

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 41 73 39

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #ac672b straight into your stylesheet.

.background { background-color: #ac672b; }
.text { color: #ac672b; }
.border { border: 2px solid #ac672b; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #ac672b against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #ac672b against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #ac672b sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #ac672b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ac672b are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.