Indian red

#ac4c5c

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

Indian red lands in the red band, mid and soft. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Indian red color values

Every conversion for #ac4c5c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ac4c5c
RGB172, 76, 92
HSL350, 39%, 49%
HSV350, 56%, 67%
CMYK0%, 56%, 47%, 33%
Lab45.24, 40.84, 10.15
XYZ21.53, 14.71, 11.83
Decimal11291740
Web safe#993366
Pantone703 C
Pantone703 CHex#ac4c5cRgb172 76 92Cmyk0 56 47 33Lab45 41 10Darker#492027Deep#7a3642Lighter#c17e8a

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 56, 47, 33.

The same color needs a different cmyk build depending on the paper. Here is #ac4c5c on both.

Coated stockgloss or silk, C
0 56 47 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 56 47 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #ac4c5c straight into your stylesheet.

.background { background-color: #ac4c5c; }
.text { color: #ac4c5c; }
.border { border: 2px solid #ac4c5c; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #ac4c5c against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.33:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.94:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #ac4c5c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #ac4c5c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #ac4c5c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ac4c5c come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.