Brown

#ac3648

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a soft red sitting at 351 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #ac3648, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ac3648

RGB172, 54, 72

HSL351, 52%, 44%

HSV351, 69%, 67%

CMYK0%, 69%, 58%, 33%

Lab41.02, 49.13, 16.71

XYZ19.5, 11.88, 7.4

Decimal11286088

Web safe#993333

Pantone703 C

Shades of brown

#9d3142 #8e2d3c #7f2835 #71232f #621f29 #531a23 #44151c #351116 #260c10 #17070a

Tints of brown

#c03c50 #c84f62 #ce6474 #d57886 #db8c98 #e1a0aa #e8b5bc #eec9cf #f4dde1 #fbf1f3

Colors that go with brown

Complementary#36ac9a Analogous#ac3683 Analogous#ac5f36 Triadic#48ac36 Triadic#3648ac Split complementary#36ac5f Split complementary#3683ac

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 69, 58, 33.

The same color needs a different cmyk build depending on the paper. Here is #ac3648 on both.

Coated stockgloss or silk, C

0 69 58 33

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 67 57 39

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #ac3648 straight into your stylesheet.

.background { background-color: #ac3648; }
.text { color: #ac3648; }
.border { border: 2px solid #ac3648; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #ac3648 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #ac3648 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ac3648 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ac3648 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ac3648 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.