Brown

#ac2b4e

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a deep pink, rich and easy to pair. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Brown color values

Every conversion for #ac2b4e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ac2b4e
RGB172, 43, 78
HSL344, 60%, 42%
HSV344, 75%, 67%
CMYK0%, 75%, 55%, 33%
Lab39.66, 53.72, 11.08
XYZ19.25, 11.05, 8.33
Decimal11283278
Web safe#993366
Pantone215 C
Pantone215 CHex#ac2b4eRgb172 43 78Cmyk0 75 55 33Lab40 54 11Darker#3a0e1aDeep#731d34Lighter#cc5374

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 75, 55, 33.

The same color needs a different cmyk build depending on the paper. Here is #ac2b4e on both.

Coated stockgloss or silk, C
0 75 55 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 73 55 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #ac2b4e straight into your stylesheet.

.background { background-color: #ac2b4e; }
.text { color: #ac2b4e; }
.border { border: 2px solid #ac2b4e; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #ac2b4e against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.54:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.21:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #ac2b4e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ac2b4e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ac2b4e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ac2b4e are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.