Brown

#ac1a41

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown sits in the pink band, deep and strong. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Brown color values

Every conversion for #ac1a41, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ac1a41
RGB172, 26, 65
HSL344, 74%, 39%
HSV344, 85%, 67%
CMYK0%, 85%, 62%, 33%
Lab37.65, 57.68, 16.62
XYZ18.34, 9.89, 5.94
Decimal11278913
Web safe#993333
Pantone1945 C
Pantone1945 CHex#ac1a41Rgb172 26 65Cmyk0 85 62 33Lab38 58 17Darker#350814Deep#6e112aLighter#d73762

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 85, 62, 33.

The same color needs a different cmyk build depending on the paper. Here is #ac1a41 on both.

Coated stockgloss or silk, C
0 85 62 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 82 61 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #ac1a41 straight into your stylesheet.

.background { background-color: #ac1a41; }
.text { color: #ac1a41; }
.border { border: 2px solid #ac1a41; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #ac1a41 against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.05:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.98:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #ac1a41 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ac1a41 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ac1a41 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ac1a41 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.