Pale violet red

#ab6778

Hex, rgb, cmyk and Pantone values for pale violet red, with shades, tints, matching colors and free print quality patterns.

Pale violet red lands in the red band, mid and muted. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Pale violet red color values

Every conversion for #ab6778, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ab6778
RGB171, 103, 120
HSL345, 29%, 54%
HSV345, 40%, 67%
CMYK0%, 40%, 30%, 33%
Lab51.51, 29.5, 2.23
XYZ25.03, 19.71, 20.26
Decimal11233144
Web safe#996666
Pantone688 C
Pantone688 CHex#ab6778Rgb171 103 120Cmyk0 40 30 33Lab52 30 2Darker#552f38Deep#824857Lighter#c297a2

Shades of pale violet red

Tints of pale violet red

Colors that go with pale violet red

Pale violet red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 40, 30, 33.

The same color needs a different cmyk build depending on the paper. Here is #ab6778 on both.

Coated stockgloss or silk, C
0 40 30 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 41 32 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Pale violet red in css

Copy #ab6778 straight into your stylesheet.

.background { background-color: #ab6778; }
.text { color: #ab6778; }
.border { border: 2px solid #ab6778; }

How pale violet red looks on light and dark

Pale violet red and accessibility

Contrast ratios for #ab6778 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.25:1
AA fail · AA large pass · AAA fail
Textblack text on this color
4.94:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ab6778 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Pale violet red on a business card, sticker and pattern

A quick look at how #ab6778 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around pale violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn pale violet red into a seamless pattern

Four patterns built from #ab6778 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from pale violet red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ab6778 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.