Chocolate

#ab5e01

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

This is Chocolate, a vivid orange at 33 degrees. Oranges like this feel warm and approachable in branding. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #ab5e01, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ab5e01

RGB171, 94, 1

HSL33, 99%, 34%

HSV33, 99%, 67%

CMYK0%, 45%, 99%, 33%

Lab47.84, 26.17, 56.01

XYZ20.8, 16.67, 2.15

Decimal11230721

Web safe#996600

Pantone154 C

Shades of chocolate

#9d5601 #8f4f01 #814701 #733f01 #653701 #573001 #492800 #3b2000 #2c1800 #1e1100

Tints of chocolate

#cb6f01 #eb8101 #fe910e #fea02e #feae4e #febd6e #fecb8e #ffdaae #ffe8cd #fff7ed

Colors that go with chocolate

Complementary#014eab Analogous#ab0901 Analogous#a3ab01 Triadic#01ab5e Triadic#5e01ab Split complementary#01a3ab Split complementary#0901ab

Chocolate in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 45, 99, 33.

The same color needs a different cmyk build depending on the paper. Here is #ab5e01 on both.

Coated stockgloss or silk, C

0 45 99 33

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 45 95 39

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #ab5e01 straight into your stylesheet.

.background { background-color: #ab5e01; }
.text { color: #ab5e01; }
.border { border: 2px solid #ab5e01; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #ab5e01 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #ab5e01 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #ab5e01 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #ab5e01 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ab5e01 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.