Medium violet red

#ab4c9c

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

Medium violet red sits in the pink band, mid and soft. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Medium violet red color values

Every conversion for #ab4c9c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ab4c9c
RGB171, 76, 156
HSL309, 38%, 48%
HSV309, 56%, 67%
CMYK0%, 56%, 9%, 33%
Lab47.27, 49.25, -25.59
XYZ25.38, 16.23, 33.25
Decimal11226268
Web safe#993399
Pantone258 C
Pantone258 CHex#ab4c9cRgb171 76 156Cmyk0 56 9 33Lab47 49 -26Darker#482042Deep#7a366fLighter#c07eb6

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 56, 9, 33.

The same color needs a different cmyk build depending on the paper. Here is #ab4c9c on both.

Coated stockgloss or silk, C
0 56 9 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 56 12 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #ab4c9c straight into your stylesheet.

.background { background-color: #ab4c9c; }
.text { color: #ab4c9c; }
.border { border: 2px solid #ab4c9c; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #ab4c9c against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.95:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.25:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #ab4c9c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #ab4c9c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #ab4c9c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ab4c9c is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.