Brown

#ab4739

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #ab4739, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ab4739

RGB171, 71, 57

HSL7, 50%, 45%

HSV7, 67%, 67%

CMYK0%, 58%, 67%, 33%

Lab43.45, 40.09, 28.9

XYZ19.79, 13.46, 5.43

Decimal11224889

Web safe#993333

Pantone180 C

Shades of brown

#9c4134 #8d3b2f #7f352a #702e25 #612820 #52221b #431c16 #351612 #26100d #170a08

Tints of brown

#bf4f40 #c66153 #cc7367 #d3867b #da988f #e0aaa2 #e7bcb6 #edceca #f4e1de #fbf3f2

Colors that go with brown

Complementary#399dab Analogous#ab3964 Analogous#ab8039 Triadic#39ab47 Triadic#4739ab Split complementary#39ab80 Split complementary#3964ab

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 58, 67, 33.

The same color needs a different cmyk build depending on the paper. Here is #ab4739 on both.

Coated stockgloss or silk, C

0 58 67 33

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 57 66 39

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #ab4739 straight into your stylesheet.

.background { background-color: #ab4739; }
.text { color: #ab4739; }
.border { border: 2px solid #ab4739; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #ab4739 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #ab4739 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ab4739 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ab4739 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ab4739 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.