Brown

#ab262a

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown lands in the red band, deep and strong. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #ab262a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ab262a
RGB171, 38, 42
HSL358, 64%, 41%
HSV358, 78%, 67%
CMYK0%, 78%, 75%, 33%
Lab38.22, 52.93, 31.65
XYZ17.91, 10.21, 3.22
Decimal11216426
Web safe#993333
Pantone1805 C
Pantone1805 CHex#ab262aRgb171 38 42Cmyk0 78 75 33Lab38 53 32Darker#360c0dDeep#71191cLighter#ce4a4e

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 78, 75, 33.

The same color needs a different cmyk build depending on the paper. Here is #ab262a on both.

Coated stockgloss or silk, C
0 78 75 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 76 73 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #ab262a straight into your stylesheet.

.background { background-color: #ab262a; }
.text { color: #ab262a; }
.border { border: 2px solid #ab262a; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #ab262a against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.90:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.04:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #ab262a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ab262a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ab262a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ab262a come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.