Medium purple

#aa98f4

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

Medium purple sits in the blue band, light and vivid. Light blues like this feel trustworthy, common in finance and software. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium purple color values

Every conversion for #aa98f4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa98f4

RGB170, 152, 244

HSL252, 81%, 78%

HSV252, 38%, 96%

CMYK30%, 38%, 0%, 4%

Lab67.68, 26.51, -43.78

XYZ44.13, 37.53, 90.51

Decimal11180276

Web safe#9999ff

Pantone2716 C

Shades of medium purple

#8f77f0 #7456ed #5835e9 #4018e2 #3615c1 #2d11a0 #240e7f #1a0a5e #11063d #08031c

Tints of medium purple

#b1a1f5 #b8a9f6 #c0b2f7 #c7bbf8 #cec3f9 #d5ccfa #dcd5fa #e3ddfb #ebe6fc #f2effd

Colors that go with medium purple

Complementary#e2f498 Analogous#98b4f4 Analogous#d898f4 Triadic#f4aa98 Triadic#98f4aa Split complementary#f4d898 Split complementary#b4f498

Medium purple in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 30, 38, 0, 4.

The same color needs a different cmyk build depending on the paper. Here is #aa98f4 on both.

Coated stockgloss or silk, C

30 38 0 4

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

32 39 4 10

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #aa98f4 straight into your stylesheet.

.background { background-color: #aa98f4; }
.text { color: #aa98f4; }
.border { border: 2px solid #aa98f4; }

How medium purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium purple and accessibility

Contrast ratios for #aa98f4 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #aa98f4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #aa98f4 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #aa98f4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #aa98f4 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.