Medium purple

#aa96db

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

Medium purple falls in the purple range, light and soft. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Medium purple color values

Every conversion for #aa96db, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa96db
RGB170, 150, 219
HSL257, 49%, 72%
HSV257, 32%, 86%
CMYK22%, 32%, 0%, 14%
Lab66.12, 21.59, -32.46
XYZ40.27, 35.47, 71.74
Decimal11179739
Web safe#9999cc
Pantone2705 C
Pantone2705 CHex#aa96dbRgb170 150 219Cmyk22 32 0 14Lab66 22 -32Darker#5a3aa8Deep#7f61c9Lighter#d6cdec

Shades of medium purple

Tints of medium purple

Colors that go with medium purple

Medium purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 22, 32, 0, 14.

The same color needs a different cmyk build depending on the paper. Here is #aa96db on both.

Coated stockgloss or silk, C
22 32 0 14
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
24 33 4 20
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #aa96db straight into your stylesheet.

.background { background-color: #aa96db; }
.text { color: #aa96db; }
.border { border: 2px solid #aa96db; }

How medium purple looks on light and dark

Medium purple and accessibility

Contrast ratios for #aa96db against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.59:1
AA fail · AA large fail · AAA fail
Textblack text on this color
8.09:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #aa96db against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #aa96db sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #aa96db and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #aa96db is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.