Medium purple

#aa7fe4

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

This is Medium purple, a strong purple at 266 degrees. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Medium purple color values

Every conversion for #aa7fe4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa7fe4
RGB170, 127, 228
HSL266, 65%, 70%
HSV266, 44%, 89%
CMYK25%, 44%, 0%, 11%
Lab61.07, 36.7, -45.35
XYZ38.17, 29.33, 77.05
Decimal11173860
Web safe#9966cc
Pantone2715 C
Pantone2715 CHex#aa7fe4Rgb170 127 228Cmyk25 44 0 11Lab61 37 -45Darker#6025afDeep#8344d8Lighter#d2bdee

Shades of medium purple

Tints of medium purple

Colors that go with medium purple

Medium purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 25, 44, 0, 11.

The same color needs a different cmyk build depending on the paper. Here is #aa7fe4 on both.

Coated stockgloss or silk, C
25 44 0 11
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
27 44 4 17
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #aa7fe4 straight into your stylesheet.

.background { background-color: #aa7fe4; }
.text { color: #aa7fe4; }
.border { border: 2px solid #aa7fe4; }

How medium purple looks on light and dark

Medium purple and accessibility

Contrast ratios for #aa7fe4 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.06:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.87:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #aa7fe4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #aa7fe4 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #aa7fe4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #aa7fe4 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.